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You would have thought software giants Apple would have been blessed with the foresight to give their millions of users an ‘option’ to download U2’s new album ’Songs Of Innocence’ for free. ‘Would you like it or not?’ seems both reasonable, but moreover, sensible. Of course, offering up a free album is nothing new; bands have been giving away music for decades with varied success and yet, none have been berated universally across the globe for such efforts of generosity. Why? Because if you are not interested then you don’t click the relevant download link, simple as that.
 
The U2 x Apple debacle continues…
The obvious difference between the aforementioned tactic and the recent Apple driven U2 initiative is that no-one has ever force-fed their album to each and every one of the 500 million + iTunes users before. That right there was a world first, and dare we say it, a world last (at the very same time).
 
As we reported last week, next to no-one was happy to be greeted by U2’s new album in their iTunes ‘Purchased’ folder last week. The levels of vitriol from people who simply do not rate U2’s music all-the-way-down-to people who valued their privacy levels enough to take offence were almost unanimous; we challenge you to find a solitary positive response to the marketing scheme. Tyler, The Creator of Odd Future fame described finding the U2 album in his iTunes library as “waking up with herpes” which, while brash and a little extreme, is not too far from the truth…
 
So universal was the hatred that Apple have taken the extraordinary (yet entirely necessary) step of releasing a tool which allows iTunes customers to forcibly remove ‘Songs Of Innocence’ from their music collections. We did not see this one coming but must say that Apple have taken the right steps by recoiling a little from their initial stance of ‘EVERYONE YOU MUST OWN THIS ALBUM’ which let’s be honest, was never the case. Users are warned “Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase”.
 
The universal sighs of relief are palpable…
 
Click here to remove the album from your iTunes library and all synched devices. You can thank us later.
Posted 16th September by Thom
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