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The Damon Albarn PR express is in full motion now. In quick succession we have been treated to teaser trailers, track-listings, album artwork, Latitude Festival headline announcements, live exclusives and now Damon Albarn has dropped the lead single and title track for his forthcoming debut solo album 'Everyday Robots'. 
 
The track is a wonderful one, it reminds us of those moments in Albarn's career where he stripped everything away and really let his songwriting skills do the talking. Moments like 'Tender' or 'Out Of Time' from his Blur days. Albarn recently revealed to Rolling Stone that he wrote a SHEDLOAD of songs for the project, before whittling and fine tuning and we would just like to say that we are thoroughly happy that the title track made the cut. He explained...
 
"It is my narrative, and my voice and my songs. I started off giving Richard (Russell) a lot of songs, 60 or 60-plus — he had the editorship."
 
We love Albarn's attempt at contextualising the current state of affairs that everyone sees unfolding in front of their eyes on their daily commute, especially in the big cities. It is an epidemic which reminds us of of the message behind a recent social media campaign that went viral. The campaign claimed that the great Albert Einstein said the following, and even though the Einstein almost certainly did not say the following, it is still poignant...
 
"I fear the day that technology will surpass out human interaction. The world will have a generation of idiots."
 
'Everyday Robots' is out on April 28.
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