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We have been waiting patiently for this news for a long while now and finally Apple have revealed their battle plan for total music domination in the shape of Apple Music.
 
Launched this weekend at the Apple Worldwide Developers Conference in San Francisco, the new service is all about ‘streamlining’ the user experience, much in the same way that iTunes did when it changed the way we enjoy music back in the day. So, rather than head to Twitter for this, DAB Radio for that, Spotify for streaming and YouTube for content, Apple Music is being pitched as the go-to resource that ties everything together into one seamless experience. Obviously, Apple are trying to blow Spotify out of the water, but in most other instances they appear to be partnering up with other big services (Twitter, FB, Instagram) to add that extra level of immersive experience for the user.
 
Apple reveal plans for total music domination
Apple recruited Drake to introduce the new service and he explained what he was most excited about the new platform, namely, the social media side of things aptly coined ‘Connect’. The rap superstar lamented about being an artist from Toronto “trying to break into the global music scene as a true superstar…”
 
He continued…
 
“That’s when the game changed - and we had to change it - myself and my team bought our vision and our music directly to the people.” In reference to ‘Connect’, Drake explained - “Assemble the right body of work … It’s right from where you are, in your city in front of your computer…”
 
Vague and stumbly from the rapper, but we think we get the idea.
 
At a cost of less that 10 quid a month (even though the service is free for the first three months), Apple offer a SHEDLOAD of features that marry everything together - the streaming, downloading, sharing, discussing and listening of course. Most impressively will be the radio service titled ‘Beats 1’ we suspect; an intuitive 24/7 radio service that airs Worldwide and features a string of huge DJs including our very own Zane Lowe (who was poached away from Radio 1) remember?
 
Suffice to say, there is a lot going on right now over at Apple HQ. More will become clear in the next few weeks. One thing we can be certain of is the folk at Spotify must be scared, even if their recent figures suggest otherwise.
 
Apple Music launches on June 30. Click here to learn more.

 

Posted 10th June by Thom
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